Oil consumption V/S Advertisement

 Everyday we prepare food right !. Indian  families can't think life without oils .Oils  are an important part of the  daily diet  Let’s Discuss why oil to use every day (Konsa oil Accha hey : such question are often asked by every second person ) to understand why do we require  oils : isn’t it interesting that oils are good for you? Oils are required for many bodily functions: As source of energy and it protects the skeleton, nerves. One can get agree, with the fact that  not all oils are good:  Trans fats can raise cholesterol levels and increase disease risk. In general oil are liquid at room temperature.our body needs essential oils which has to come through our food.


  •  Food products Such as nuts, seeds, avocados, beans, whole grains, and vegetables are good source of omega 3.
  •   Trans fats comes from repeated use of oil from deep frying.




If any ingredient list on food packaging includes “partially hydrogenated oils,” it means that the product contains trans fats.









Here we are presenting two Indian staple oils used since years: Peanut oil and coconut oils are really good and have health benefits 

Nutrition facts: raw peanuts

Saturated:

6.28 grams

Monounsaturated:

24.43 grams

Polyunsaturated:

15.56 grams

Omega-3: 

0 grams

Omega-6: 

15.56 grams

Trans:

0 grams

Total Fats:

49.2 grams


Nutrition facts: 1 tbsp. (11g) coconut oil provides

Calories

99kcal

Fat

11 grams

Saturated Fat:

9.5 grams

Mono-Unsaturated Fat 

0.7 grams

Polyunsaturated Fat 

0.2 grams


Survy result (Sample size = 76) : as per recent survey done , we got interesting finding :


·         The age group of the sample is between 18 years to 60 years of the age

·         Majority prefer sunflower oil (77.6%) followed by rice-bran (27.6%) and coconut oil (25%)





·         Majority had 4 members in the family (45.3%). It varied from 1 member to 9 members in the family

·         The amount of oil used monthly by the sample ranges from 0.5L to 9L









·         The various brand used mostly by the individuals include Gemini, Fortune, Saffola 








Critic: People use what they see on TV, Social network. Advertisement play important role in daily decision making process. Decisions are getting impacted by marketing, since oils which are not marketed much are not having much  consumption rate as compare with other oils. In our sample size respondent were not consuming ground nut oil. In spite of having  good source of monosaturated fats, have positive health benefits that has proven since years.as our fore father and parents are using. People are consuming as per advertisement review. Sometimes thats misleading . Oils are not having cholesterol as they are plant based. 

 Recommendation : As  per our survey, findings suggest that need to choose oil  as per our body requirement not as the claims in advertisement. Before choosing any oils read labels carefully, but sometimes label may be deceptive. Further research is required to understand the use of oil in cooking and their proven facts.

References:

https://www.bbcgoodfood.com/howto/guide/health-benefits-coconut-oil

 https://www.healthline.com/nutrition/foods/peanuts#nutrition

By:

Ushakiran Sisodia R.D Msc Gold medallist, PGDBM ,CDE; A.N Radha winner (Best Practicing dietician three consecutive years )

Sanjana Rao M.sc Dietetics and applied nutrition (MNT)

Shruti Nair M.sc Dietetics and applied nutrition (Pediatric)


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